Wholesale Properties is probably the easiest yet least understood method of generating cash flow. The general challenge with understanding it has to do with definition. I like to think of Wholesaling as an Umbrella which covers several methods of property acquisition. Now, purists might disagree with me on this but here's why I say it. Wholesale, in real estate, means the same thing as it does in any other market, you buy well under market value and often you get bigger discounts by buying volume or bulk.