Buying and Selling Wholesale Properties, wholesaling property is an interesting field to get into, and there are many aspects to learn. What is wholesaling property? It involves buying properties at prices where the real estate will sell quickly, and the property is fixed and flipped (or just flipped to have someone else fix it). In this market, this is the fastest way to sell a house. The property typically gets sold to a contractor or somebody who can fix the property up and then sell it at a profit in the retail market. A wholesaler can target particular areas, or buy over the internet in different states through programs like HUD (Department of Housing and Urban Development).